Email verification is the process of checking whether an email address is valid or not. It helps marketers clean their lists, improve sender reputation, and reduce bounce rates.
The main reason why you need to check if email is valid if an email is valid before sending it is because invalid emails can hurt your deliverability and sender reputation. They can also cause hard bounces, which dishevel the statistics of your email campaign.
Getting a bad reputation can mean that your email service provider will start marking your emails as spam and placing them in the junk folder. In addition, it can lead to lower engagement rates and lower revenue.
Verifying an email is one of the best things you can do to avoid these issues and increase your email deliverability. It also allows you to target your subscribers directly and improve your engagement.
Check if Email is Valid: Tips and Techniques for Email Verification and Validation
The first step to ensuring that an email is valid is by examining the content of the email. You can do this by looking at the subject line and email body. It’s also a good idea to check the domain of the email, as it can reveal clues about the validity of the email.
Another way to verify an email is by using a double opt-in method. This prevents people from registering fake and invalid accounts. It also makes sure that you don’t receive syntax errors or typos.
Luckily, there are several tools that make email verification a breeze. You can choose the one that works best for you by evaluating their price, usability, and customer support.