In a world where digital marketing is the norm, Best Results Dental Marketing must make sure that their practices are marketed effectively online. Whether it be through social media or a website, the clinic’s branding must communicate all of its services and the types of insurance plans accepted. A good dentist digital marketing strategy will also include informational videos that provide answers to frequently asked questions, and demonstrate procedures.
Another effective dental marketing strategy is to use before and after photos for patient referrals. This is similar to what many gyms or home improvement companies do, and it provides a great way for patients to see the results of your work. However, it is important to always ask for permission before using any photos of a patient in paid advertising, on social media or your website.
The Importance of Local Citations and Listings for Dentists
It is also a good idea to reach out to local real estate agents. They may have lists of new homeowners in your area, and this is an excellent opportunity to offer a discount to the first appointment with your practice. In addition, this type of advertising is highly targeted and can be done on a budget that fits your practice.
Traditional print advertising is also an effective way to attract new patients. The key is to ensure that your flyers are printed on quality paper, and they contain all of the relevant information about your clinic and its services. It is also a good idea to utilize a unique design that stands out from other print ads in your area.