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Writing a blog for your football website is a great way to get your name out there and show your passion and dedication for the sport. It can also be an ideal platform for testing out your writing style and abilities in a bespoke environment that is curated solely by you. The strongest football writers will relish the lack of restrictions and use this as an opportunity to flex their creative muscles.

One of the most important things to remember when writing sports is that your audience doesn’t just want you to tell a story, they need facts and information too. In a world where football is so topical, what’s hot one day can be redundant the next and it’s important to keep this in mind when delivering your news.

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Providing the reader with an interesting lead is also key to the success of any article, and this is particularly important for sports journalism. Known in journalistic circles as a led, this is the first paragraph of your article and it should grab the attention of the reader and entice them to continue reading.

It’s also essential to always write concisely. Even if you’re not constrained by an editor’s word count and are publishing online, readers will appreciate you getting to the point quickly and using shorter sentences. This will help you avoid unnecessary jargon and make the article more accessible to all readers.