Paid, earned, shared and owned. It’s a media framework that seeks to unify the creation of content for marketing and communications by categorizing it into four segments:

The PESO Model gained popularity in 2014, offering a way to take an integrated approach to marketing. The PESO Model essentially unified the different channels of a brand, creating an opportunity for better prioritization and other efficiencies. It also helped to break the concept of siloed marketing, where PR was often seen as separate from advertising and other channels.

Packed with best practices and practical examples, this course covers the four components of the PESO Model:

Building a Strong Owned Media Strategy within the PESO Model Framework

Paid Media — Any method that puts a message in front of an audience for money, including social media or TV ads, boosted content, lead gen campaigns, and more.

Earned Media — Any form of publicity that doesn’t require any payment, such as press releases, articles written by journalists, and more.

Shared Media — Any content that’s repurposed by others to reach new audiences, including social media posts, guest blogging, and more.

Owned Media — Any channel that’s completely under your control, such as your website and blog, and where you can create messaging, creative, and a full digital experience for your target market. Owned media is where you can build authority and establish yourself as a thought leader.

Marketers have a tendency to focus on the medium with which they’re most familiar. If they’re from the PR world, they may lean toward influencer marketing or traditional public relations; if they’re from the advertising side of things, they might focus on paid or shared media channels. This is why a comprehensive approach to marketing and communication is crucial, and why the PESO Model is such an important framework.

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Using Tubidy, you can easily download mp3 music and videos. This is a great way to keep track of your favorite songs, and also save them for offline use. It’s also handy for those who like to listen to music while they work out.

Tubidy has a large collection of songs in different languages. You can also search for music through the site. You can also upload videos and audio files. There’s also an option to create a playlist. You can even edit music tags.

The Evolution of Tubidy: From Web-Based to iPhone

Tubidy is free, so you don’t have to worry about being charged each time you download a song. Tubidy is also easy to use. The site is clean, and doesn’t have any ads. You can search for songs by name, or you can search for a particular artist. You can also download a song to your computer, or you can play the song directly from the site.

Tubidy also has an app for iPhone and Android, which makes it even easier to download songs. You can even use the app to download videos from different websites. You can also edit music tags and share downloaded music to iTunes.

The main Tubidy website is easy to navigate. You can browse by genre, or by language. You can also search for videos or music by artist name. The search results are displayed in a list, and you can click on the desired results. Once you have found a song, you can download it.

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From the intricate filigree creations of the Etruscans in 6 BC Italy to Late Bronze Age Ireland and Elizabethan England, gold jewellery has been a mark of luxury throughout the ages. Even as contemporary jewellers challenge conventions by exploring non-precious materials, the lustrous metal continues to be a favoured choice for rings, bracelets and necklaces.

Because pure 24-karat gold jewellery is too soft for everyday wear, jewellery makers mix the metal with other alloy elements while it is still in its molten state. This allows us to achieve the rich yellow colour associated with solid gold jewellery, the iciness of white gold, or the smooth warmth of rose gold, while also increasing durability.

The Timeless Elegance of Gold Jewelry: A Comprehensive Guide

While pure 24-karat gold is a wonderful metal for jewellery, it is very expensive. Because of this, most jewellery is made from a mixture of solid gold and other alloys. This helps reduce the cost and make it more accessible to all consumers.

The purity of a piece of gold jewellery can be determined by looking at the stamp on the item. This will be stamped with a number that indicates the percentage of gold in the item, typically shown as a three-digit number (e.g. 750 or 14k). It is important to note that while pure gold jewellery is hypoallergenic, most modern jewellery is not and may contain other alloys such as silver and zinc.

The colour of gold jewellery is also a factor in its price point, with higher karats resulting in a more yellow appearance and lower karats appearing more white. In order to make a piece of jewellery truly white, it is usually plated with rhodium, which can eventually wear off, causing the gold to turn yellow. This is why many people choose to opt for white gold jewellery that has been mechanically bonded to the base metal rather than simply plated with rhodium.

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If you’re prone to impulsive spending, avoid shopping on black friday altogether. Instead, spend your day shopping smarter by sticking to your planned budget. A good way to do this is by using a budgeting app like EveryDollar.

Make a List of the Items You Want To Buy

Almost all stores apple juice processing line their Black Friday ads in the weeks leading up to the event, so you can get a sense of what is available and what is selling quickly. Make a list of the items you want to purchase and prioritize them by store, making sure to visit stores that have the best deals first. This will ensure you get your most wanted items first before they run out.

From Orchard to Glass: Exploring the Apple Juice Processing Line Journey

Retailers love to keep customers coming back all day long on Black Friday, so they often offer additional discounts that go beyond their regular sales. Watch ad circulars and online to find out when retailers are offering their biggest discounts. It might be worth waiting for a later sale to score a deal on a specific item you’ve had your eye on.

Stay Alert

The crowds of shoppers on Black Friday can be chaotic, especially in large shopping centers or malls. Injuries are common as shoppers trip over each other or drop their purchases. Every day 25,000 people are injured in slip and fall accidents during Black Friday, so be careful. Stick to well-lit stores and wear sturdy shoes with soles that are not slippery or smooth. Also, remember to carry a spare pair of socks and a hand sanitizer to prevent the spread of germs.

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