Email verification is an important step in creating a clean and effective mailing list. It helps marketers avoid bounce rates that can hurt their brand reputation and increases the chances of their emails ending up in spam folders. Invalid emails in the database also make it difficult to reach target customers. This is why every marketer should make use of a good email verifier to keep their mailing lists free from bad addresses.
There are a few different types of email verifiers available on the market. Some are standalone software programs that run on local computers, while others are services that offer cloud-based solutions to businesses of all sizes. The best email verifier for your business depends on your needs, budget and the type of data you are dealing with.
For example, for high-volume senders, a cloud-based solution is a better option than a standalone software program. Using a cloud-based email verifier gives you access to a more comprehensive set of data processing methods and tools that help to improve overall deliverability and reduce bounce rate.
Free Email Address Verification: A Cost-Efficient Solution for Keeping Your Email List Clean
A good email verification service can identify inactive email accounts and flag them so that you don’t waste your time sending emails to non-existent email accounts. This can also help you keep your spam complaint rate in check. This is important as too many spam complaints can hurt your relationship with your email service provider and even result in a ban.
In addition to identifying inactive email accounts, an email verifier can also verify catch-all domains and eliminate invalid addresses that are prone to being mistyped or belong to closed or nonexistent accounts. The best email verification services combine multiple data processing methods to ensure the highest accuracy of verified email addresses.